Useful copy – thanks to the workings of a copywriter
Industry and technology are usually in need of clear, precise explanations. It’s about diving deeper into the details, before surfacing again and communicating the essence of what they are all about. How? By completely absorbing your portfolio, isolating the most important aspects and then communicating them in a simple way – without losing sight of the basic substance. This is a tried-and-true method that works both for business to business (B2B) and business to consumer (B2C).
It’s no surprise that I’m repeatedly called on as a copywriter for explanation-intensive offers from the industry or technology – whether suspended ceilings for Hannover Messe trade show booths, monitoring software geared toward solar-energy systems or measurement functions used by industrial CT technology, to name just a few.
Why I’m your copywriting expert for industry and technology:
- Key skill from university studies: comprehend complex issues
- Key qualification in advertising: write effective copy
- These two skills combined are unbeatable.